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Use Personalization to Increase Response

In this ‘surprise attack’ video I share some important lessons in how to increase your direct mail response by using personalization. The surprise attack part is me showing up at my printer with camera in hand, announced! Don’t miss this fun and informative episode.




One Response to “Use Personalization to Increase Response”

  1. Mike Searles says:

    Hi Jim
    I’m here on your webpage and watching your video after reading the January, 2014 issue of a GKIC Report (which I received today – Australia).
    Your business is featured in the Report along with the work you are doing with fellow GKIC Member Gary George at Blazin Multimedia.
    I’ve gotta tell ya Jim — you’ve nailed the art of ‘asking for the business’.
    There’s multiple call-to-actions all throughout your copy and graphics.
    As a direct-response copywriter and marketer I love seeing that!
    I also enjoyed this latest video in your series and am inspired seeing how you have your printing set up with the printing team.
    PS That giant, computerised, robotic, artificial-intelligence-loaded, printer that prints text, custom-prints individual recipient names, folds, staples and darn near puts it into your hand for approval — does it make coffee too?!

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  1. Personalize a Direct Mail Campaign - […] had so much fun filming this week’s episode of Newsletter Guru TV!  As most of you know, I’m preparing…

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