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Stop Winking in the Dark

In this episode I discuss what it’s like to try and grow a business without the proper mix of marketing.

12 Responses to “Stop Winking in the Dark”

  1. Hey Jim,
    Another Great episode. And yes I’m constantly trying to keep the lights on. Consistency and many modes works best. I’m looking forward to seeing your new Social Media done for you service.

    David Cathers
    Gig Harbor, WA

  2. Tina says:

    Hi Jim,
    I found your video STOP WINKING IN THE DARK important, elementary, precise, thank you for this guide.


  3. Lisa Settle says:

    Enjoyed ‘stop winking in the dark’, great advice. Thank you. Launched my FB page today – Yay! Wish me luck:)

  4. Sonya says:

    Hi Jim
    I really got a lot from this episode and it was like a light switched on for me! Ha
    Thankyou Sonya

  5. Kathee says:

    Hi Jim. Great episode. Interesting title “Stop Winking in the Dark” .. now it totally makes sense, and it was just what I needed to hear – thanks for “enlightening” me! lol All the best always!

  6. Derrick says:

    This video was just what I needed because it told me that everything I have been doing so far with my business was wrong, thats a good thing because now you pointed me in the right direction.

  7. Holly says:

    Thanks for the video, great as usual. In case you do have to choose though I would go for videos instead of the other options you suggested. Because, and I think you can probably back me up on this Jim, video really has the greatest perceived value of all the options you suggested. I would also advise to make sure you properly integrate all your ways of reaching out with each other. For instance, link your twitter account to your blog page so followers are instantly notified when a new post appears (there is a plugin that does this but I forgot the name) and notify your friends on Facebook when a new video comes out.

  8. Maruf says:

    Jim, thank you for giving us such an awesome episode. Undoubtedly your this episode, heading with “Stop Winking in the Dark” is very elementary. 🙂

  9. Maralynn says:

    I’m impressed! You’ve managed the almost ipomssible.

  10. Timothy says:

    I enjoyed watching this episode … great video

  11. Andrew Mazer says:

    Hey, Jim. Great message. I’ve never heard the expression “winking in the dark” but most recently I’ve been talking to business owners about their online presence as well. I’ve used the analogy of a yard sale. A yard sale requires that you put up signs at the intersections of every street in your neighborhood. Then some more signs around the roads surrounding your neighborhood and then even doing a print ad in the local paper. Twelve signs and a print ad pointing to a yard sale will make it exponentially more successful. Most people having a yard sale will take this common sense approach. Yet a majority of business owners fail to see the significance of creating “more signs” pointing to their business.

  12. Great post Jim –

    Using multiple marketing media is a must for all businesses. We call this Integrated Marketing and it includes not only using multiple media like Social Media, Direct Mail, email, online, offline, etc., but also then talking about what you’re doing in those other media in every media. This concept makess all of your marketing stronger and increases results too.

    Diane Conklin

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