In this episode I tell you a story that was featured in the Glazer-Kennedy Newsletter in the Sales Prevention Department! It’s a good story about how certain policies and procedures can be hurting your profits!
The lack of good customer service is a frequent topic of conversation today. We all have experienced poor customer service, yet usually give good marks when asked about our own customer service. The takeaway is to look at our business through our customer’s eyes, as a “mystery shopper” of sorts. When something is identified as hindering sales, It’s important not to blame or point fingers when we identify improvements, but to create an atmosphere of constant ongoing improvement.
Good advice Jim There is a fine line between artist and business person but if you want to grow your business it’s a good idea to look at it through your customer’s eyes. It’s easy to say we’re losing sales to our competitors or blame the economy but in reality you need to take a look at to your day-to-day operations. We try to think the way our clients would think through their buying process. We evaluate what works and what doesn’t work from the moment the client calls to sending their bill. We’ve learned how important relationship marketing is from your books. Perhaps you should send the artist one of your books to improve their client relationship skills.
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