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Marketing is an Investment in Future Profits!

Advertising and marketing may appear in the ‘expense’ section of your profit and loss statement, but smart entrepreneurs know that marketing is an investment in future sale and future profits. Don’t miss this business building lesson filmed the morning after the super bowl!




One Response to “Marketing is an Investment in Future Profits!”

  1. Great episode as you always deliver! Key point about expense vs investment… only gets better understanding with proper perspective of your own business! I must get into the habit of pinpointing what truly grows my income. And one of the ways is to keep my new customer pipeline full and the other is to keep current customers coming back for more of my products or affiliate products. Both require marketing. So I agree with you that spending money on marketing is an investment not an expense. Let your accountant worry about the category but in your own mind be careful!
    Thanks Jim… keep up the good work!

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