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Generational Marketing

For the first time, there are four generations in the work place and how you market, communicate, and motivate them makes a big difference in how successful your business in. Jim interviews special guest Angela Megasko, President of Market Viewpoint, on this important topic filmed in beautiful ‘Lower’ Delaware!




4 Responses to “Generational Marketing”

  1. Allen says:

    Yeah there are so many different generations out there at any given moment, and a manager of any business has to be sensitive to the different views or personalities of people, or else you may fail to realize your potential.

  2. Jonas Schneider says:

    This video shares a great technique of appealing to the unique needs and behaviors of individuals within more than one specific generational group, with a generation being a group of individuals born and living about the same time. When a marketer factors in the different
    characteristics and behaviors of the generations, it should be easier to build relationships, gain
    trust, and close business..

  3. Rajesh says:

    Absolutely a great speaker with a deep and well-researched insight and knowledge in strategies of generational marketing..Highly recommended!

  4. Jefferson Stewart says:

    A manager has to be sensitive to the different generations and just the general society related differences between them, but also when marketing you have to know the differences between them.

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